Sometimes you can become so immersed in what you're doing on a day-to-day basis that you lose track of the big picture and fail to identify opportunities that lay before you. Disconnecting from the day-to-day and focusing on the big picture can be extraordinarily valuable.
This past Fourth of July I went to Cashiers, NC with two close friends, Nat Turner and Michael Provenzano. We stayed at Nat's cabin in the mountains far away from everything. There was no cell reception which was great. We went fishing, hiking, whitewater rafting and had multiple barbecues and guitar jam sessions.
At some point on the trip I shared with them several of the challenges that we are facing at mBuy and new paths/directions that I was considering taking to address them. We sat around and brainstormed and identified a huge opportunity for the business that I had previously missed. The opportunity has fundamentally changed our strategy to the point where it no longer makes sense to call ourselves mBuy anymore. It was simply earth shattering. Even more top secret, however, than mBuy I'm afraid for all of you who are constantly asking me about what I am working on. I will release details at a later date.
So if you ever have a lot of cognitive dissonance and need to find solutions to big problems you are facing try and disconnect. If you can do so with other smart, creative and trustworthy friends who can help you brainstorm, that's even better.