Google's 10 Design Principles

Found a link to Google's 10 design principles on Tumblr. According to Jon Wiley, Google's User Experience Designer for Google Apps, good design is:

1. Useful: focus on people - their lives, their work, their dreams.

2. Fast: every millisecond counts.

3. Simple: simplicity is powerful.

4. Engaging: engage beginners and attract experts.

5. Innovative: dare to be innovative.

6. Universal: design for the world.

7. Profitable: plan for today’s and tomorrow’s business.

8. Beautiful: delight the eye without distracting the mind.

9. Trustworthy: be worthy of people’s trust.

10. Personable: add a human touch.

It goes without saying that design is one of the hardest and most important aspects of a web business. These principles are a must.

Comments

[kamal]

The principles themselves are nice and simple. Kinda like using a Google product :-)